Our Location

Rock River Kia
226 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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Sales Hours

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Meet Our Finance Staff

Finance Director Gregg Decman
Gregg Decman
Finance Director
Gregg Decman
Business Manager Mike Schoenberg
Mike Schoenberg
Business Manager
Mike Schoenberg
Business Manager Luke Nelson
Luke Nelson
Business Manager
Luke Nelson

Contact Information

I can’t say enough good things about Rock River Kia when I first decided to buy a Kia and I came here from the moment I walked through the doors it was professional. It was friendly. It was non-confrontational. It was not pushy. The gentleman Mike who sold me my vehicle was more than helpful. He...

- David Hale, GOOGLE

Rock River Kia's service department has always been very helpful and quick! I just recently took my 2018 Soul in for service. Within 2 hours of finding the problems with the issues I had presented, they had started repairs and called me to mention they had found the problem. They are always quick...

- Ty Streit, GOOGLE

Third time was the charm. The vehicle was here just as promised. Great service, and Harvey Kellar was friendly, solicitous, and thorough throughout the purchasing experience. Luke did a great job in finance, and the detailing crew had the car ready and waiting when we arrived.

- Chicago Grandma, DEALERRATER

I had occasion recently to bring my 2011 Edge into Rock River Ford for service. I needed the Radiator flushed. I know that the Edge with the 3.5 Duratec Engine calls for a particular Coolant. I asked Darrell about that. He said (Just a minute Dave,Lets talk to parts) He got the answer and explained...


Justin went above and beyond in solving problems and getting repairs done for me. He has the patience of Job and was so very understanding.


Johnny, Maurice, and Doug were great to deal with and really helpful. The people at Rock River Kia were easy to deal with. We were really close to what we were looking to spend on a new vehicle. Thanks.


2020 Kia Sportage this is my 4th. Kia love the car and the sales people are fantastic. They know the cars and they know what they are doing. Go in relax and they will do th rest.

- Mary Graham, GOOGLE

Mitch found us the perfect car for our daughter. Got it cleaned up, had a bit of maintenance that they aided with. RRF/Kia was on point for now our 3rd vehicle Purchased through them! Thank you all!!


Best car buying experience ever! Joseph (Thanks You) was our salesman and was upfront, honest and beyond helpful. The entire staff was exceptional and I could not.fond a single thing to other than Thanks a million!

- Shane Schultz, GOOGLE

I was faced with the circumstances of having to show up unannounced and ask to fit me, knowing I'd have to wait. The staff was so friendly through it all and I don't feel like I was there that long really. My first visit (not my car's) and first impression was great!

- Deanna Schaitel, GOOGLE

I purchased my first car from Rock River Ford a few weeks ago, and had a wonderful car buying experience. Everyone who I interacted with through the entire process was extremely polite and professional. I felt welcomed right away, and never felt pressured or forced to make any decisions during the...


All of the employees that I encountered and worked with had great personalities and were very personable to work with. They were all so helpful and made my buying experience so smooth! Highly recommend!


Went along with a family member buying their first car and it was a great experience. Dealing with them was no hassle and no surprises. The service dept is organized and well run. They are very customer conscious here.

- Mitch Miller, GOOGLE

Service department is great to work with!

- Brian Dickey, GOOGLE

Bernie Krowczyk put together a great deal for our daughter who lives 500 miles away. We drove the new car to her and brought her trade in back. We love Bernie. Gregg Decman, Lance Armstrong and Mike Schoenberg helped along the way.


We are so grateful for Bernie's expertise in finding the perfect vehicle for our daughter that was a great deal within her budget. She loves it and we keep coming back to buy our cars from Bernie. He's the best.


Bernie and the team are always helpful, friendly, and knowledgeable. They make the car buying experience fun, easy, and so convenient. So happy with my new 2019 Ford Escape!


He was so patient with me and was very helpful. I wanted to buy from him but they did not have the SUV I wanted. He made the whole experience painless. He never made me feel pressured. I felt like part of the family. If you are looking to buy from Anderson Rock River Block this is the guy!


Bernie made this the easiest and most personable car buying experience I've had in many years of auto purchases. He asked what I was looking for in a vehicle and what my budget was and we went from there, showing me options in makes and models then finding the one that was right. He was polite,...

- hiwayman, DEALERRATER

Bernie and Lance Armstrong are 2 of the best Employees that Anderson ford could ever ask for there GREAT So is Gregg for finance department

- steve beck, DEALERRATER

Friendly staff and top notch dealership for buying a vehicle. Bernie Krowczyk (salesman) is the best. Jim Ballard (manager) and Jason Brown (general manager) are awesome. Gregg Decman (finance) is exceptional for putting together all the financial aspects of the deal. Thanks to all of you for...

- jstone Rkfd, DEALERRATER

The service guys were as friendly and efficient as ever!

- Ken Follett, GOOGLE

Brought my car in for service and was greeted promptly, I was notified my vehicle had recalls and they performed those as well. I was updated periodically on the time frame. They were extremely efficient, waiting room and bathrooms clean, and very friendly. Thank you

- Katrina West, GOOGLE

Bernie Krowczyk sold us our third Mustang. He is very knowledgeable and listens to what car we would like to have. He picked us up and took us to the dealership and back home again. He goes out of his way to make sure we are satisfied with our purchase. Mike Schoenberg did a fantastic job of...

- Mustang 2015, DEALERRATER

Mitch was very good to work with, knew his cars but was not overbearing like so many car salesmen. Purchased a Fusion S with no pressure to upgrade to an SE or SEL.


Mitch was an excellent person to work with. He is very respectful and keeps his word. This was the best experience by far we have had when buying a car. Normally we dread going into a dealership to buy a car. Not anymore. We will always come back to Mitch. On a scale of 1-10 to rate him, we give...

- Jones7469, DEALERRATER

Bernie is always so friendly and helpful! what's whatever questions I had, he would find the answer. Matthew deering and service is awesome as well as all the service staff.


It's hard to purchase a new vehicle. You wonder if this is the right thing to do and if you an afford it. The entire ordeal is stressful. However, all these doubts and frustrations were removed by the our current purchase from Bernie Krowczyk. His humor reduces the stress and his knowledge of the...

- j&mfordcar, DEALERRATER

Great people, great service and lots of laughing. Even though my credit didn’t work out. I never once felt like I was judge. He tried all options and it just wasn’t the time yet, but you better believe I will be there again. the lad bad attitude of hey I just want to help you and enjoy doing...


Mitch Edler was fantastic...I felt comfortable with him right from the start. I felt NO pressure and he was very friendly and positive. He did a great job of explaining the “bells and whistles “ ...more than once! He was sooo patient. His knowledge level was superb...he obviously knows these...


This was my second time purchasing a vehicle through Mitch at Anderson Rock River Block and it was so easy and painless. We went into the dealership (with our 2 little ones) and he helped us order our vehicle. He let us know all of what to expect. We were out of the dealership within an hour. As...


We have been shopping around for a new Ford F150. We specifically came to the Rock River Block to see Mitch. He was able to get EXACTLY what we didn't know we were looking. We came looking for the bare minimum of trucks. He showed us a stunning show model, more than we thought we were in the market...

- F150driver, DEALERRATER

Professional, honest, no games, clear detailed itemized pricing of the car and all fees associated with the purchase. Mitch Edler is a wonderful salesperson. Todd Berg is a wonderful manager. They made the process quick and easy. Mitch gave a detailed tutorial on the car. He answered all our...

- maria1#, DEALERRATER
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