“ He was so patient with me and was very helpful. I wanted to buy from him but they did not have the SUV I wanted. He made the whole experience painless. He never made me feel pressured. I felt like part of the family. If you are looking to buy from Anderson Rock River Block this is the guy! ”

“ Bernie and the team are always helpful, friendly, and knowledgeable. They make the car buying experience fun, easy, and so convenient. So happy with my new 2019 Ford Escape! ”

“ Bernie made this the easiest and most personable car buying experience I've had in many years of auto purchases. He asked what I was looking for in a vehicle and what my budget was and we went from there, showing me options in makes and models then finding the one that was right. He was polite, courteous and offered none of the usual BS I've come to expect from dealerships. Mike in finance sealed the deal in no time again, making sure I was comfortable with all aspects of the deal, Truly a pleasure dealing with them both! Nice to walk out of a dealer knowing I was treated fairly and with respect. ”

“ Bernie and Lance Armstrong are 2 of the best Employees that Anderson ford could ever ask for there GREAT So is Gregg for finance department ”

“ Friendly staff and top notch dealership for buying a vehicle. Bernie Krowczyk (salesman) is the best. Jim Ballard (manager) and Jason Brown (general manager) are awesome. Gregg Decman (finance) is exceptional for putting together all the financial aspects of the deal. Thanks to all of you for another pleasant buying experience. Jack and Raye Stone, Rockford ”

“ The service guys were as friendly and efficient as ever! ”

“ Brought my car in for service and was greeted promptly, I was notified my vehicle had recalls and they performed those as well. I was updated periodically on the time frame. They were extremely efficient, waiting room and bathrooms clean, and very friendly. Thank you ”

“ Bernie Krowczyk sold us our third Mustang. He is very knowledgeable and listens to what car we would like to have. He picked us up and took us to the dealership and back home again. He goes out of his way to make sure we are satisfied with our purchase. Mike Schoenberg did a fantastic job of explaining our financing on the Mustang. He was able to get us a low interest rate. ”

“ Mitch was very good to work with, knew his cars but was not overbearing like so many car salesmen. Purchased a Fusion S with no pressure to upgrade to an SE or SEL. ”

“ Bernie is always so friendly and helpful! what's whatever questions I had, he would find the answer. Matthew deering and service is awesome as well as all the service staff. ”

“ It's hard to purchase a new vehicle. You wonder if this is the right thing to do and if you an afford it. The entire ordeal is stressful. However, all these doubts and frustrations were removed by the our current purchase from Bernie Krowczyk. His humor reduces the stress and his knowledge of the Ford product is unmatched. Gregg Decman was our finance man. He was excellent also. He conducted our deal with respect and courtesy. He explained our process step by step. Even though this is not our first purchase he took the time as we went through every detail and answered every question. Thank you. John and Mary Lynde ”

“ Mitch was an excellent person to work with. He is very respectful and keeps his word. This was the best experience by far we have had when buying a car. Normally we dread going into a dealership to buy a car. Not anymore. We will always come back to Mitch. On a scale of 1-10 to rate him, we give him a 20! You will never find a better sales person than Mitch. He is bar far the best in Rockford! ”

“ Great people, great service and lots of laughing. Even though my credit didn’t work out. I never once felt like I was judge. He tried all options and it just wasn’t the time yet, but you better believe I will be there again. the lad bad attitude of hey I just want to help you and enjoy doing it. Was excellent. I recommend them to everyone! ”

“ Mitch Edler was fantastic...I felt comfortable with him right from the start. I felt NO pressure and he was very friendly and positive. He did a great job of explaining the “bells and whistles “ ...more than once! He was sooo patient. His knowledge level was superb...he obviously knows these autos. I would highly recommend him to anyone! ”

“ This was my second time purchasing a vehicle through Mitch at Anderson Rock River Block and it was so easy and painless. We went into the dealership (with our 2 little ones) and he helped us order our vehicle. He let us know all of what to expect. We were out of the dealership within an hour. As soon as the vehicle arrived, I received a text from Mitch letting me know it had arrived. He had all the paperwork ready as soon as we arrived to pick it up. We had to fill out some other information and we were out the door again within an hour! Mitch has kept in touch making sure that everything is going well and has asked multiple times if we have any questions on our new vehicle. We will continue to purchase our vehicles with Mitch at Anderson Rock River Block. ”

“ We have been shopping around for a new Ford F150. We specifically came to the Rock River Block to see Mitch. He was able to get EXACTLY what we didn't know we were looking. We came looking for the bare minimum of trucks. He showed us a stunning show model, more than we thought we were in the market for. Mitch worked his magic and got us into the truck of my husband's dreams. We will be looking to trade in another car in the next year or so and guess who we will be visiting: Yep Mitch! ”

“ Professional, honest, no games, clear detailed itemized pricing of the car and all fees associated with the purchase. Mitch Edler is a wonderful salesperson. Todd Berg is a wonderful manager. They made the process quick and easy. Mitch gave a detailed tutorial on the car. He answered all our questions and he made it clear that he would be available to us, in the future, if we had any other issues. In a few simple words... SIMPLY AMAZING. I would highly recommend both Mitch , Todd, and the dealership. F.Y.I. I contacted MANY dealerships in my car buying quest. Out of 9 dealerships I found a total of 2 who were willing to be honest and upfront on the costs. Rock River gave me the best service and price. If you're wondering.... I'm not a personal friend or family member of either person. I'm just a customer looking for the best price and service. Go with Mitch Edler, in sales, you wont be disappointed. ”

“ There is a BIG difference between dealership services offered in Chicago vs. a non-city dealership. I have dual heating/AC, and one side of the car is stuck on heat, the other on AC. However, the car is still hot. The first time this happened, I told the dealership where I bought the car about my Narcolepsy and intolerance for heat which will make me sleepy behind the wheel and can they PLEASE squeeze me in? The best they offered me was an appointment 7+ days away. Fortunately, it fixed itself prior to the appointment date. Fast forward a year or so later, I'm in Rockford, it happens again, told them the same thing and that I can't drive back to the city in a hot car, what did they do? Squeeze me in and they are just as busy!! Go figure. Not to mention, offered me a car (repeatedly) while I wait for repairs, which isn't offered at my dealership. Never again will I purchase a car in the city. It is consistently my experience that you always get the hood version of customer service. ”

“ We have been working with Brian Haselhorst and Don Murray for the repairs to our vehicle. Parts have been on backorder for several weeks and they have provided us with a great loaner throughout this process. Great communication! ”

“ Overall professionalism, friendliness, helpfulness Bernie is always friendly and helpful. He explains options thoroughly, listens to me, and guides me in decision making. Thank you! ”

“ Doug is great at what he does, purchased a gt1 stinger. Doug had the car transferred from indy without me having to put down any cash. I'm glad that there are car dealers that still have faith in their customers and provide excellent customer service. ”

“ Melissa went out of her way to make sure I all the info needed to make my decision. She knew I was driving over 2 hours away and made me feel at home with NO PRESSURE if purchasing. She understood this vehicle we were texting and emailing back and forth wasn’t my first choice. But she got me all answers I was looking for. In turn I decided to come and see the vehicle for myself . Glad I did. Thanks Melissa. Great job.!! ”

“ “Real people pricing” is a term they use. In looking for cars, we liked the Kia line. In researching, we checked out Rock River Kia but also tried out a few other Kia dealerships that had cars listed online for a cheaper price than Rock River Kia. After driving around visiting those places, we soon realized that the cheaper prices were not accurate and that left us frustrated and with wasted time. Driving back into town, I called A’lisa at Rock River Kia to both voice my frustration and to let her know I planned to back away from our car search for a while because I felt like everything I was seeing at other places couldn’t be trusted. She listened to my concerns and asked us to come up there and let her see if she could help us. Our experience at Rock River Kia was clear, concise, fair, and the numbers didn’t change. What they said the price was is what is was. My wife and I were able to take a test drive and then had all the time we needed to chat together privately about the car we liked. She handled our deal with patience, answered all our questions, and assured us that she would be available even after the deal was completed. We felt right about making a purchase from A’lisa. So much so, that in the coming weeks we made two repeat purchases. Both she and Mike again made sure that they understood what our needs were before making recommendations. Three purchases within a month sounds insane, but it was good to have a place to go where the process was as smooth, clear, and without stress, pressure, and anxiety. We would and will buy there again and would recommend A’lisa and Mike to anyone. ”

“ Had just decided it was time to hand down a car and get a new one. Went into to look, ask questions, and maybe go for a test drive. Ended up buying a new truck! Couldn't believe the salesman Joseph's knowledge, expertise, friendliness, competence and most importantly, attention to detail. Never had to re-ask a question and every question was explained fully. I don't think Joseph ever gave me a one word answer, which frankly I expected. Can't heap enough praise! ”

“ Joe Di Riggi and Gregg in finance are the best. The guy who looks over trade in for value, ya not so much! He hit me up for a couple small paint bubbles that were repainted by your shop from defective hood paint. Then said the rear struts were making noise. Wrong again ! I have purchased 9 cars from your dealership now. Mainly because of Joe De Riggi and Gregg. I think the guy who looks over the trade in, should consider that when looking over a car. ”