Rock River Kia
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Welcome to the Rock River Kia website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Kia car, truck, or SUV you will find it here. We have helped many customers in or near Belvidere, Byron, Chana, Cherry Valley, Dekalb, Dixon, Durand, Freeport, Genoa, Hampshire, Harvard, Loves Park, Marengo, Mount Morris, Oregon, Rochelle, Rockford, Rockton, Roscoe, Sycamore and Janesville find the Kia of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Rock River Kia has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Illinois Kia dealer, we have a huge selection of new and used vehicles from which to choose. Rock River Kia online and offline customers enjoy vehicle specials every day. We offer Kia service & parts, an online inventory, and outstanding financing options, making Rock River Kia a preferred dealer serving Belvidere, Byron, Chana, Cherry Valley, Dekalb, Dixon, Durand, Freeport, Genoa, Hampshire, Harvard, Loves Park, Marengo, Mount Morris, Oregon, Rochelle, Rockford, Rockton, Roscoe, Sycamore and Janesville area Kia buyers. Ready to set up a test drive? Visit our Janesville area Kia dealership in Rockford, IL today!

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Testimonials Read More

Mitch Miller
Mitch Miller
GOOGLE
10-20-2019
Full Star Full Star Full Star Full Star Empty Star
Brian Dickey
Brian Dickey
GOOGLE
10-10-2019
Full Star Full Star Full Star Full Star Full Star

Service department is great to work with!

"Bernie Krowczyk put together a great deal for our..."

Fordguy
DEALERRATER
10-4-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk put together a great deal for our daughter who lives 500 miles away. We drove the new car to her and brought her trade in back. We love Bernie. Gregg Decman, Lance Armstrong and Mike Schoenberg helped along the way.

"We are so grateful for Bernie's expertise in finding the..."

Fordgirl
DEALERRATER
10-3-2019
Full Star Full Star Full Star Full Star Full Star

We are so grateful for Bernie's expertise in finding the perfect vehicle for our daughter that was a great deal within her budget. She loves it and we keep coming back to buy our cars from Bernie. He's the best.

"Bernie is Amazing"

RWMHawk
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

He was so patient with me and was very helpful. I wanted to buy from him but they did not have the SUV I wanted. He made the whole experience painless. He never made me feel pressured. I felt like part of the family. If you are looking to buy from Anderson Rock River Block...View More

"Bernie and the team are always helpful, friendly, and..."

Leah B
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and the team are always helpful, friendly, and knowledgeable. They make the car buying experience fun, easy, and so convenient. So happy with my new 2019 Ford Escape!

James Sola
James Sola
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Empty Star
Andrew Diaz
Andrew Diaz
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Empty Star
Nina Mckinney
Nina Mckinney
GOOGLE
9-19-2019
Full Star Full Star Full Star Full Star Empty Star

"Easiest Vehicle Purchase Ever"

hiwayman
DEALERRATER
9-19-2019
Full Star Full Star Full Star Full Star Full Star

Bernie made this the easiest and most personable car buying experience I've had in many years of auto purchases. He asked what I was looking for in a vehicle and what my budget was and we went from there, showing me options in makes and models then finding the one that was...View More

"AWESOME"

steve beck
DEALERRATER
9-17-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and Lance Armstrong are 2 of the best Employees that Anderson ford could ever ask for there GREAT So is Gregg for finance department

"Exceptional dealership for buying a new vehicle. "

jstone Rkfd
DEALERRATER
9-16-2019
Full Star Full Star Full Star Full Star Full Star

Friendly staff and top notch dealership for buying a vehicle. Bernie Krowczyk (salesman) is the best. Jim Ballard (manager) and Jason Brown (general manager) are awesome. Gregg Decman (finance) is exceptional for putting together all the financial aspects of the deal....View More

Steve Adams
Steve Adams
GOOGLE
9-11-2019
Full Star Full Star Full Star Full Star Full Star
Ken Follett
Ken Follett
GOOGLE
9-4-2019
Full Star Full Star Full Star Full Star Full Star

The service guys were as friendly and efficient as ever!

Katrina West
Katrina West
GOOGLE
8-31-2019
Full Star Full Star Full Star Full Star Full Star

Brought my car in for service and was greeted promptly, I was notified my vehicle had recalls and they performed those as well. I was updated periodically on the time frame. They were extremely efficient, waiting room and bathrooms clean, and very friendly. Thank you

Forest Dycus
Forest Dycus
GOOGLE
8-22-2019
Full Star Full Star Full Star Empty Star Empty Star

"Our 2019 Mustang GT"

Mustang 2015
DEALERRATER
8-22-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk sold us our third Mustang. He is very knowledgeable and listens to what car we would like to have. He picked us up and took us to the dealership and back home again. He goes out of his way to make sure we are satisfied with our purchase. Mike Schoenberg did...View More

"Easy to work with"

2base
DEALERRATER
8-21-2019
Full Star Full Star Full Star Full Star Full Star

Mitch was very good to work with, knew his cars but was not overbearing like so many car salesmen. Purchased a Fusion S with no pressure to upgrade to an SE or SEL.

"Great customer service and prices!"

Shane
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

Bernie is always so friendly and helpful! what's whatever questions I had, he would find the answer. Matthew deering and service is awesome as well as all the service staff.

"Experience purchasing our new Ford Edge ST."

j&mfordcar
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

It's hard to purchase a new vehicle. You wonder if this is the right thing to do and if you an afford it. The entire ordeal is stressful. However, all these doubts and frustrations were removed by the our current purchase from Bernie Krowczyk. His humor reduces the stress...View More

"Reliable and respectful"

Jones7469
DEALERRATER
8-15-2019
Full Star Full Star Full Star Full Star Full Star

Mitch was an excellent person to work with. He is very respectful and keeps his word. This was the best experience by far we have had when buying a car. Normally we dread going into a dealership to buy a car. Not anymore. We will always come back to Mitch. On a scale of...View More

"Professional, fun atmosphere."

Bearded
DEALERRATER
8-14-2019
Full Star Full Star Full Star Full Star Full Star

Great people, great service and lots of laughing. Even though my credit didn’t work out. I never once felt like I was judge. He tried all options and it just wasn’t the time yet, but you better believe I will be there again. the lad bad attitude of hey I just want to...View More

"The best experience I’ve ever had buying a new car!"

Nanny
DEALERRATER
8-14-2019
Full Star Full Star Full Star Full Star Full Star

Mitch Edler was fantastic...I felt comfortable with him right from the start. I felt NO pressure and he was very friendly and positive. He did a great job of explaining the “bells and whistles “ ...more than once! He was sooo patient. His knowledge level was superb...he...View More

"Fastest car buying experience ever! "

Paigeb
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

This was my second time purchasing a vehicle through Mitch at Anderson Rock River Block and it was so easy and painless. We went into the dealership (with our 2 little ones) and he helped us order our vehicle. He let us know all of what to expect. We were out of the...View More

"Fantastic, personalized customer service"

F150driver
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

We have been shopping around for a new Ford F150. We specifically came to the Rock River Block to see Mitch. He was able to get EXACTLY what we didn't know we were looking. We came looking for the bare minimum of trucks. He showed us a stunning show model, more than we...View More

"AMAZING!!!!"

maria1#
DEALERRATER
8-13-2019
Full Star Full Star Full Star Full Star Full Star

Professional, honest, no games, clear detailed itemized pricing of the car and all fees associated with the purchase. Mitch Edler is a wonderful salesperson. Todd Berg is a wonderful manager. They made the process quick and easy. Mitch gave a detailed tutorial on the car....View More

Edward Muchala
Edward Muchala
GOOGLE
7-10-2019
Full Star Full Star Full Star Full Star Full Star

"Fantastic Customer Service!"

R. Lisa Matthews
DEALERRATER
7-5-2019
Full Star Full Star Full Star Full Star Full Star

There is a BIG difference between dealership services offered in Chicago vs. a non-city dealership. I have dual heating/AC, and one side of the car is stuck on heat, the other on AC. However, the car is still hot. The first time this happened, I told the dealership where I...View More

Paula Muse
Paula Muse
GOOGLE
7-1-2019
Full Star Full Star Full Star Full Star Full Star
Glenn E
Glenn E
GOOGLE
6-29-2019
Full Star Full Star Full Star Full Star Full Star
Julia Busse
Julia Busse
GOOGLE
6-27-2019
Full Star Full Star Full Star Full Star Empty Star

"Great people, communication & hardworking service department"

dcmoza
DEALERRATER
6-22-2019
Full Star Full Star Full Star Full Star Full Star

We have been working with Brian Haselhorst and Don Murray for the repairs to our vehicle. Parts have been on backorder for several weeks and they have provided us with a great loaner throughout this process. Great communication!

"Overall experience"

JV
DEALERRATER
6-20-2019
Full Star Full Star Full Star Full Star Full Star

Overall professionalism, friendliness, helpfulness Bernie is always friendly and helpful. He explains options thoroughly, listens to me, and guides me in decision making. Thank you!

Andy Lightfoot
Andy Lightfoot
GOOGLE
6-18-2019
Full Star Full Star Full Star Full Star Full Star
Gambler 187
Gambler 187
GOOGLE
6-18-2019
Full Star Full Star Full Star Full Star Full Star

Doug is great at what he does, purchased a gt1 stinger. Doug had the car transferred from indy without me having to put down any cash. I'm glad that there are car dealers that still have faith in their customers and provide excellent customer service.

"Great customer service"

Bgdaddy2
DEALERRATER
6-10-2019
Full Star Full Star Full Star Full Star Empty Star

Melissa went out of her way to make sure I all the info needed to make my decision. She knew I was driving over 2 hours away and made me feel at home with NO PRESSURE if purchasing. She understood this vehicle we were texting and emailing back and forth wasn’t my first...View More

DJM
DJM
GOOGLE
6-6-2019
Full Star Full Star Full Star Full Star Full Star

“Real people pricing” is a term they use. In looking for cars, we liked the Kia line. In researching, we checked out Rock River Kia but also tried out a few other Kia dealerships that had cars listed online for a cheaper price than Rock River Kia. After driving around...View More

Marilyn Kent
Marilyn Kent
GOOGLE
5-14-2019
Full Star Full Star Full Star Full Star Full Star

"Joseph is AMAZING"

RAY RAY
DEALERRATER
5-7-2019
Full Star Full Star Full Star Full Star Full Star

Had just decided it was time to hand down a car and get a new one. Went into to look, ask questions, and maybe go for a test drive. Ended up buying a new truck! Couldn't believe the salesman Joseph's knowledge, expertise, friendliness, competence and most importantly,...View More

Our Location

Rock River Kia
226 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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Sales Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed

Service Hours

Monday7:30 am - 6:00 pm
Tuesday7:30 am - 6:00 pm
Wednesday7:30 am - 6:00 pm
Thursday7:30 am - 6:00 pm
Friday7:30 am - 6:00 pm
Saturday8:00 am - 12:00 pm
SundayClosed

Parts Hours

Monday8:00 am - 5:00 pm
Tuesday8:00 am - 5:00 pm
Wednesday8:00 am - 5:00 pm
Thursday8:00 am - 5:00 pm
Friday8:00 am - 5:00 pm
SaturdayClosed
SundayClosed

Finance Hours

Monday9:00 am - 9:00 pm
Tuesday9:00 am - 9:00 pm
Wednesday9:00 am - 9:00 pm
Thursday9:00 am - 9:00 pm
Friday9:00 am - 9:00 pm
Saturday9:00 am - 6:00 pm
SundayClosed
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Meet Our Sales Staff

General Sales Manager Jason Brown
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Jason Brown
General Sales Manager
Jason Brown
Sales Manager Todd Berg
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Todd Berg
Sales Manager
Todd Berg
Sales Manager Doug Sides
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Doug Sides
Sales Manager
Doug Sides
Used Car Manager Sean Hess
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We buy cars! If you have a vehicle to sell please contact Sean at 815-229-0510
Used Car Manager
Sean Hess
Internet Mgr, Habla Espanol Johnny Baeza
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Se Habla Espanol. Team Latino Johnny Baeza
Internet Mgr, Habla Espanol
Johnny Baeza
Internet Manager Amanda Gore
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Amanda Gore
Internet Manager
Amanda Gore
Internet Manager Melissa Hintz
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Melissa Hintz
Internet Manager
Melissa Hintz
Kia Sales Team A'lisa Barron
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A'lisa Barron
Kia Sales Team
A'lisa Barron
Kia Sales Team  Usni
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Usni Asonoski
Speaks Albanian, Bosnian and Bulgarian
Kia Sales Team
Usni "Mike" Asanoski
Kia Sales Team Maurice Williams
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Maurice Williams
Kia Sales Team
Maurice Williams

Meet Our Finance Staff

Finance Director Gregg Decman
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Gregg Decman
Finance Director
Gregg Decman
Business Manager Mike Schoenberg
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Mike Schoenberg
Business Manager
Mike Schoenberg
Business Manager Luke Nelson
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Luke Nelson
Business Manager
Luke Nelson

Meet Our Body Shop Staff

Anderson Body Shop Manager Karl Canavesi
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The Anderson Body Shop & Collision Center serves all of our Anderson dealerships and is located at the Rock River Block on the corner of E. State and Alpine. To schedule an appointment please call 815-229-0510 or click on the Body Shop tab on this website.
Anderson Body Shop Manager
Karl Canavesi

Meet Our Service Staff

Kia Service Manager Mark Armato
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Mark Amato
Kia Service Manager
Mark Armato
Kia Service Advisor Justin Johnson
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Justin Johnson
To schedule an appointment with Justin please call Rock River Kia at 888-740-5254 or click on the Service tab on this website.
Kia Service Advisor
Justin Johnson
Kia Service Advisor Mark Piippo
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Kia Service Advisor
Mark Piippo

Contact Information