Welcome to the Rock River Kia website, a fast and convenient way to research and find a vehicle that is right for you. Whether you are looking for a new or used Kia car, truck, or SUV you will find it here. We have helped many customers in or near Belvidere, Byron, Chana, Cherry Valley, Dekalb, Dixon, Durand, Freeport, Genoa, Hampshire, Harvard, Loves Park, Marengo, Mount Morris, Oregon, Rochelle, Rockford, Rockton, Roscoe, Sycamore and Janesville find the Kia of their dreams!

We know that prospective customers are extremely well educated when researching their next vehicle. Rock River Kia has made it easy to get all the available vehicle information so you can spend less time researching and more time enjoying your purchase. Check out our new specials and used specials for additional savings on your next vehicle.

As a premier Illinois Kia dealer, we have a huge selection of new and used vehicles from which to choose. Rock River Kia online and offline customers enjoy vehicle specials every day. We offer Kia service & parts, an online inventory, and outstanding financing options, making Rock River Kia a preferred dealer serving Belvidere, Byron, Chana, Cherry Valley, Dekalb, Dixon, Durand, Freeport, Genoa, Hampshire, Harvard, Loves Park, Marengo, Mount Morris, Oregon, Rochelle, Rockford, Rockton, Roscoe, Sycamore and Janesville area Kia buyers. Ready to set up a test drive? Visit our Janesville area Kia dealership in Rockford, IL today!

Testimonials Read More

jim crow
jim crow
GOOGLE
6-29-2020
Full Star Full Star Full Star Full Star Full Star

Great service, always pleasant sales and service staff!!

Jazimen Hollingsworth
Jazimen Hollingsworth
GOOGLE
6-14-2020
Full Star Full Star Full Star Full Star Full Star

Honestly going in I expected to not be able to get the car I was looking at but Maurice and the sales managers did an amazing job they were even willing to go pick up a different color car for me because I wanted the white forte and they didn’t have any on the lot. I’m...View More

"Bernie is the most reliable and diligent salesman out..."

Lauren
DEALERRATER
6-11-2020
Full Star Full Star Full Star Full Star Full Star

Bernie is the most reliable and diligent salesman out there. He worked so hard to get my dream car. Usni, Gregg, and Todd were, as well as Bernie, great service with purchasing my brand new Kia Forte. I love everything about it, I couldn't ask for anything better.

Tracey Dawson
Tracey Dawson
GOOGLE
6-8-2020
Full Star Full Star Full Star Full Star Full Star

Very helpful with my air conditioner issue and was fast about getting my oil changed as well.

Yuniel Estrada
Yuniel Estrada
GOOGLE
6-8-2020
Full Star Full Star Full Star Full Star Full Star

"Dream 16th Birthday Surprise--Bernie and His Team Did It!"

Sher
DEALERRATER
6-3-2020
Full Star Full Star Full Star Full Star Full Star

I can ALWAYS count on Bernie and his team--this is the 14th car we have purchased from Bernie, and 2nd Sweet 16 birthday surprise...first our son, and now for our daughter. She was very sad because her birthday was during the quarantine...and when the DMV finally opened, we...View More

Christine Kochanowski
Christine Kochanowski
GOOGLE
6-1-2020
Full Star Full Star Full Star Full Star Full Star

Friendly staff, they were very patient with all of my questions. I will be going back here for our next car.

"Simply the Best"

colprest
DEALERRATER
5-26-2020
Full Star Full Star Full Star Full Star Full Star

Bernie continues to exceed all expectations. He gave his 100% at every step of the process and made the experience as seamless as possible. If you're in the market for a new vehicle, I cannot recommend Bernie enough -- he is simply the best!

"Another great experience with the Rock River Block Team...."

Faithful4
DEALERRATER
5-17-2020
Full Star Full Star Full Star Full Star Full Star

Another great experience with the Rock River Block Team. Bernie and Mike are very dependable salesmen. They were able to make the car buying experience as normal as any other even with all the virus regulations.

Ronald Oehm
Ronald Oehm
GOOGLE
5-3-2020
Full Star Full Star Full Star Full Star Full Star

Our family is growing so we thought a van was in out future. The always likes the Kia Sedona. I found a gem in the Anderson Auto group. An LX with two tone leather and Android Auto stereo. The management, Todd, and Doug brought the van from another store. I felt a few...View More

"Excellent service from Bernie, Paul and Greg. Bernie..."

Kay.forsen
DEALERRATER
4-25-2020
Full Star Full Star Full Star Full Star Full Star

Excellent service from Bernie, Paul and Greg. Bernie helped me with finding a car. Paul helped me when car arrived and Greg was the finance person. They were all so helpful and I will go nowhere else to buy a car when you have these people working with you.

Lorene riley
Lorene riley
GOOGLE
3-18-2020
Full Star Full Star Full Star Full Star Full Star
Tom Rohner
Tom Rohner
GOOGLE
3-16-2020
Full Star Full Star Full Star Full Star Empty Star
David Hale
David Hale
GOOGLE
2-24-2020
Full Star Full Star Full Star Full Star Full Star

I can’t say enough good things about Rock River Kia when I first decided to buy a Kia and I came here from the moment I walked through the doors it was professional. It was friendly. It was non-confrontational. It was not pushy. The gentleman Mike who sold me my vehicle...View More

Ty Streit
Ty Streit
GOOGLE
2-19-2020
Full Star Full Star Full Star Full Star Full Star

Rock River Kia's service department has always been very helpful and quick! I just recently took my 2018 Soul in for service. Within 2 hours of finding the problems with the issues I had presented, they had started repairs and called me to mention they had found the...View More

"Third time was the charm. The vehicle was here just as..."

Chicago Grandma
DEALERRATER
2-15-2020
Full Star Full Star Full Star Full Star Full Star

Third time was the charm. The vehicle was here just as promised. Great service, and Harvey Kellar was friendly, solicitous, and thorough throughout the purchasing experience. Luke did a great job in finance, and the detailing crew had the car ready and waiting when we...View More

"Felt comfortable with Darrell"

ByronDave
DEALERRATER
2-8-2020
Full Star Full Star Full Star Full Star Full Star

I had occasion recently to bring my 2011 Edge into Rock River Ford for service. I needed the Radiator flushed. I know that the Edge with the 3.5 Duratec Engine calls for a particular Coolant. I asked Darrell about that. He said (Just a minute Dave,Lets talk to parts) He got...View More

"Justin went above and beyond in solving problems and..."

Atlady54
DEALERRATER
1-16-2020
Full Star Full Star Full Star Full Star Full Star

Justin went above and beyond in solving problems and getting repairs done for me. He has the patience of Job and was so very understanding.

"Good deal on our certified pre-owned Forte."

miller
DEALERRATER
12-21-2019
Full Star Full Star Full Star Full Star Full Star

Johnny, Maurice, and Doug were great to deal with and really helpful. The people at Rock River Kia were easy to deal with. We were really close to what we were looking to spend on a new vehicle. Thanks.

Mary Graham
Mary Graham
GOOGLE
12-17-2019
Full Star Full Star Full Star Full Star Full Star

2020 Kia Sportage this is my 4th. Kia love the car and the sales people are fantastic. They know the cars and they know what they are doing. Go in relax and they will do th rest.

Matt Rienstra
Matt Rienstra
GOOGLE
12-14-2019
Full Star Full Star Full Star Full Star Full Star
Ed Valk
Ed Valk
GOOGLE
12-9-2019
Full Star Full Star Full Star Full Star Full Star

"Mitch found us the perfect car for our daughter. Got it..."

KC9VAE
DEALERRATER
11-22-2019
Full Star Full Star Full Star Full Star Full Star

Mitch found us the perfect car for our daughter. Got it cleaned up, had a bit of maintenance that they aided with. RRF/Kia was on point for now our 3rd vehicle Purchased through them! Thank you all!!

David Mainguy
David Mainguy
GOOGLE
11-21-2019
Full Star Full Star Full Star Full Star Full Star
Shane Schultz
Shane Schultz
GOOGLE
11-18-2019
Full Star Full Star Full Star Full Star Full Star

Best car buying experience ever! Joseph (Thanks You) was our salesman and was upfront, honest and beyond helpful. The entire staff was exceptional and I could not.fond a single thing to other than Thanks a million!

Rakk's Accoutrements
Rakk's Accoutrements
GOOGLE
11-12-2019
Full Star Full Star Full Star Full Star Full Star
Deanna Schaitel
Deanna Schaitel
GOOGLE
11-4-2019
Full Star Full Star Full Star Full Star Full Star

I was faced with the circumstances of having to show up unannounced and ask to fit me, knowing I'd have to wait. The staff was so friendly through it all and I don't feel like I was there that long really. My first visit (not my car's) and first impression was great!

"Polite and professional!"

cdoug
DEALERRATER
10-24-2019
Full Star Full Star Full Star Full Star Full Star

I purchased my first car from Rock River Ford a few weeks ago, and had a wonderful car buying experience. Everyone who I interacted with through the entire process was extremely polite and professional. I felt welcomed right away, and never felt pressured or forced to make...View More

"Personable!"

Dkafka24
DEALERRATER
10-23-2019
Full Star Full Star Full Star Full Star Full Star

All of the employees that I encountered and worked with had great personalities and were very personable to work with. They were all so helpful and made my buying experience so smooth! Highly recommend!

Mitch Miller
Mitch Miller
GOOGLE
10-20-2019
Full Star Full Star Full Star Full Star Empty Star

Went along with a family member buying their first car and it was a great experience. Dealing with them was no hassle and no surprises. The service dept is organized and well run. They are very customer conscious here.

Brian Dickey
Brian Dickey
GOOGLE
10-10-2019
Full Star Full Star Full Star Full Star Full Star

Service department is great to work with!

"Bernie Krowczyk put together a great deal for our..."

Fordguy
DEALERRATER
10-4-2019
Full Star Full Star Full Star Full Star Full Star

Bernie Krowczyk put together a great deal for our daughter who lives 500 miles away. We drove the new car to her and brought her trade in back. We love Bernie. Gregg Decman, Lance Armstrong and Mike Schoenberg helped along the way.

"We are so grateful for Bernie's expertise in finding the..."

Fordgirl
DEALERRATER
10-3-2019
Full Star Full Star Full Star Full Star Full Star

We are so grateful for Bernie's expertise in finding the perfect vehicle for our daughter that was a great deal within her budget. She loves it and we keep coming back to buy our cars from Bernie. He's the best.

"Bernie and the team are always helpful, friendly, and..."

Leah B
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and the team are always helpful, friendly, and knowledgeable. They make the car buying experience fun, easy, and so convenient. So happy with my new 2019 Ford Escape!

"Bernie is Amazing"

RWMHawk
DEALERRATER
9-30-2019
Full Star Full Star Full Star Full Star Full Star

He was so patient with me and was very helpful. I wanted to buy from him but they did not have the SUV I wanted. He made the whole experience painless. He never made me feel pressured. I felt like part of the family. If you are looking to buy from Anderson Rock River Block...View More

James Sola
James Sola
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Empty Star
Andrew Diaz
Andrew Diaz
GOOGLE
9-25-2019
Full Star Full Star Full Star Full Star Empty Star

"Easiest Vehicle Purchase Ever"

hiwayman
DEALERRATER
9-19-2019
Full Star Full Star Full Star Full Star Full Star

Bernie made this the easiest and most personable car buying experience I've had in many years of auto purchases. He asked what I was looking for in a vehicle and what my budget was and we went from there, showing me options in makes and models then finding the one that was...View More

Nina Mckinney
Nina Mckinney
GOOGLE
9-19-2019
Full Star Full Star Full Star Full Star Full Star

"AWESOME"

steve beck
DEALERRATER
9-17-2019
Full Star Full Star Full Star Full Star Full Star

Bernie and Lance Armstrong are 2 of the best Employees that Anderson ford could ever ask for there GREAT So is Gregg for finance department

"Exceptional dealership for buying a new vehicle. "

jstone Rkfd
DEALERRATER
9-16-2019
Full Star Full Star Full Star Full Star Full Star

Friendly staff and top notch dealership for buying a vehicle. Bernie Krowczyk (salesman) is the best. Jim Ballard (manager) and Jason Brown (general manager) are awesome. Gregg Decman (finance) is exceptional for putting together all the financial aspects of the deal....View More

Steve Adams
Steve Adams
GOOGLE
9-11-2019
Full Star Full Star Full Star Full Star Full Star
Ken Follett
Ken Follett
GOOGLE
9-4-2019
Full Star Full Star Full Star Full Star Full Star

The service guys were as friendly and efficient as ever!

Katrina West
Katrina West
GOOGLE
8-31-2019
Full Star Full Star Full Star Full Star Full Star

Brought my car in for service and was greeted promptly, I was notified my vehicle had recalls and they performed those as well. I was updated periodically on the time frame. They were extremely efficient, waiting room and bathrooms clean, and very friendly. Thank you

Our Location

Rock River Kia
226 North Alpine Road
Rockford, IL 61107

Sales: 815-209-0485
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Sales Hours

Service Hours

Parts Hours

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Meet Our Management Staff

General Sales Manager Jason Brown
X
815-229-0510
Jason Brown
General Sales Manager
Jason Brown
Used Car Manager Sean Hess
X
We buy cars! If you have a vehicle to sell please contact Sean at 815-229-0510
Used Car Manager
Sean Hess
Sales Manager Todd Berg
X
815-229-0510
Todd Berg
Sales Manager
Todd Berg
Sales Manager Doug Sides
X
815-229-0510
Doug Sides
Sales Manager
Doug Sides

Meet Our Sales Staff

Kia Sales Team A'lisa Barron
X
A'lisa Barron
Kia Sales Team
A'lisa Barron
Kia Sales Team  Usni
X
Usni Asonoski
Speaks Albanian, Bosnian and Bulgarian
Kia Sales Team
Usni "Mike" Asanoski
Kia Sales Team Maurice Williams
X
Maurice Williams
Kia Sales Team
Maurice Williams

Meet Our Internet Staff

Internet Coordinator Amanda Gore
X
815-229-0510
Amanda Gore
Internet Coordinator
Amanda Gore
Internet Coordinator Melissa Hintz
X
Melissa Hintz
Internet Coordinator
Melissa Hintz

Meet Our Finance Staff

Finance Director Gregg Decman
X
Gregg Decman
Finance Director
Gregg Decman
Business Manager Mike Schoenberg
X
Mike Schoenberg
Business Manager
Mike Schoenberg

Meet Our Service Staff

Kia Service Manager Mark Armato
X
Mark Amato
Kia Service Manager
Mark Armato
Kia Service Advisor Justin Johnson
X
Justin Johnson
To schedule an appointment with Justin please call Rock River Kia at 888-740-5254 or click on the Service tab on this website.
Kia Service Advisor
Justin Johnson

Meet Our Body Shop Staff

Anderson Body Shop Manager Karl Canavesi
X
The Anderson Body Shop & Collision Center serves all of our Anderson dealerships and is located at the Rock River Block on the corner of E. State and Alpine. To schedule an appointment please call 815-229-0510 or click on the Body Shop tab on this website.
Anderson Body Shop Manager
Karl Canavesi

Contact Information